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STA Travel is a travel company owned by the Swiss Diethelm Keller Group, with headquarters in Zurich and London.〔(Diethelm Keller Group - STA Travel - Overview )〕 It claims to be the world's largest travel company for students and young people.〔 The STA group employs nearly 2,000 people in over 200 branches in 12 different countries, with franchises and business partners in another 48 countries. In 2011, its gross turnover was CHF 997 million (US$1,126 million), with net sales - mostly commission on ticket sales - of CHF 141 million.〔 == History == The business that became STA was founded in the 1970s. Some sources say the it was established in 1971 by the Australian Union of Students (AUS);〔(STA Travel ), Who we are〕 others that it was founded in 1976 by Dick Porter and another student who had returned to Australia from a round the world trip.〔(The Challenge Judges ), Australian Business〕 Originally trading as AUS Student Travel, the Australian business became insolvent in 1979.〔http://coventgarden.com/business/sta-travel/〕 Its business, including a related UK company, were acquired by Diethelm Keller in July 1979. 〔 It became Student Travel Australia and then STA Travel.〔Companies House records for STA Travel Limited, Company No. 01263330〕 By 1985, the group's income had reached US$60 million, expanding into the US and the Far East in the 1980s and 1990s. As of 2013, it has branches in 12 countries, including the UK, USA, New Zealand, Japan, Malaysia and Thailand.〔(Diethelm Keller Group - STA Travel - Profile )〕 In 2010, the STA Travel group launched its new travel brand Bridge the World, marking the company's first venture outside the youth and student market, targeting an older and more affluent demographic.〔(STA Travel Group launches bridge the world ), breakingtravelnews.com, 17 September 2010〕 STA Travel acquired the BUNAC brand and its business of arranging overseas work and volunteer programmes in 2011,〔(BUNAC )〕〔(Remembrance of Bunac past ), Times Higher Education, 4 April 2013〕 and signed marketing partnership deals with Tourism New Zealand and Tourism Australia in 2013. In 2014, the company opted to replace the Student Travel Association acronym with "Start The Adventure" so as not to dissuade anyone that is not a Student or Under the age of 26.〔(Tourism New Zealand and STA Travel Join Forces To Boost Youth Travel With $1.2m MOU ), World Youth Student and Educational Confederation, 16 June 2013〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「STA Travel」の詳細全文を読む スポンサード リンク
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